about us ...
AdsUsee is an innovative outdoor media advertising agency. Our innovations help our clients reach consumers missed by other media and enhances exposure of other media.
AdsUsee reach consumers not exposed by or only lightly exposed to newspaper and local television, and are complimentary to radio campaigns. Outdoor media also reaches the entire socioeconomic spectrum of Europeans, according to the study. People with heavy vehicle mileage and long commutes are more difficult to reach with both the newspaper -- almost one out of three Europeans do not read a daily newspaper anyway -- and local TV news broadcasts.
A study by Arbitron, Inc., an international media and marketing agency showed that virtually every European (96 %) travels in a vehicle each week as either a driver or a passenger. So by nature, commuters are an exceptional advertising target in terms of both income and consumption habits. Thirty-five percent of heavy commuters come from households earning £40,000 +, compared to only 23 percent for the U.K. average income profile. This group is likely to be aged between 25 and 54. Moreover the study concludes that consumers that are reached repeatedly with a message show higher advertiser awareness, brand recall and purchase behaviour.
Vehicle advertising, therefore, offers advertisers an excellent opportunity to reach commuters on the highways and city streets. Vehicle advertising not only places messages in front of target consumers, they also provide the opportunity for direct customer contact through coupon distribution, sampling and other promotional tactics.